Developer relations · Google Cloud · case study
Google Cloud brought us in to activate AI developers across North America through roadshows, podcasts, NEXT and I/O.
5,000+ developer activations driven
the problem
Google Cloud wanted more developers building with its AI and agent tooling. Awareness was not enough. Developers needed hands-on help, demos they could learn from and technical content that made the platform useful.
before
- Not enough hands-on support across North America
- No flagship multi-agent demo
- Limited technical content for builders
after
- 5,000+ activations across roadshow events
- 1,000,000+ impressions on technical AI content
- Standout multi-agent demos at NEXT and I/O 2026
what we did
- Two North American AI roadshows over eight months
- Agent Factory podcast: five episodes, 80k+ on the top episode
- Build with AI, DevFest and AI Tinkerers hackathons
- Lightning Talk at NEXT 2026, picked from 100+ submissions
- Code-to-App Dev pod with 6+ demo areas
how it ran
- Roadshows
- Two North American tours for Google Cloud AI
- Podcast
- Agent Factory: 5 episodes, 80k+ impressions
- Hackathons
- Build with AI, DevFest and AI Tinkerers, 4,000+ registrations
- NEXT 2025
- Live AI demo for 35,000+ builders in Vegas
- NEXT 2026
- 20-minute Lightning Talk on multi-agent systems
- I/O 2026
- Three-day multi-agent demo selected as a standout
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